I had the honor to speak to a large group of entrepreneurs at the 2nd Karafarin Expo in Toronto this year. I spoke about my story of how I first started out as a professional speaker and coach in Canada and how I built a brand around my expertise in the first years. Then I shared my 3-step process that any professional can follow to become known as the ‘go-to’ expert in their field. I’d like to appreciate the great leadership of Mahboob Bolandi, the professionalism of all the staff, and also the amazing presentations of the speakers who made this event a great success.