In this video, I quote Bill Gates and Eric Schmidt and also use the standard definition by ICF (International Coach Federation) to define coaching. I also outline the characteristics of a good professional coach. I finally share some statistics from a worldwide study as to how coaching has been effective in improving the results of individuals and organizations.

Shahab AnariDr. Shahab Anari is a Personal Branding Strategist, business coach, and co-author with Brian Tracy of the best-seller ‘Ignite Your Life’. He has worked with more than 30,000 people on the topics of personal and professional success. He empowers professionals to get more clients by building their personal brands. Download his FREE 3-Step Personal Branding Guide at

Watch the video here.


professional coach Shahab Anari